Prizm Payments has developed arguably the most competent team that analyses the bank‚ market data and industry data and recommends suitable sites for ATM deployment. The team uses state–of–the–art tools and decision support systems to predict the potential site that a bank / Prizm Payments should deploy an ATM. The team works with the banks to optimize its issuer/acquirer position in the interchange market. The team also tracks the profitability of each ATM and recommends strategies to improve transactions or finally relocation and termination if all strategies fail.